Why Hire a Coach for Your CPA Firm?

You may have heard of CPA coaching, but if you haven’t used it you might be wondering – why should my firm hire a coach?
Here are three valuable use cases for coaching inside an accounting firm:

1.      Higher Engagement and Performance

CPA firms as big as PwC and as small as single location practices are now using coaching to develop and engage their team members at all levels. Coaching has been shown to measurably increase a coachee’s aptitude on critical attributes that drive professional and personal success including these:

These kinds of attributes are shown to increase not only personal effectiveness, but also to positively impact business results like innovation, growth and higher profitability.

2.      Creating Partner Unity and Accountability

Accounting firm management can be difficult. Firms with multiple owners can often find themselves stuck in disagreement and inaction on how to best manage the firm. CPA coaching can be used to align partners by creating a meaningful shared vision of success for the partner group or firm as a whole. Accountability has a critical role in accounting firm management and can be created in a team or individual coaching format to ensure that each partner is clear on their role, responsibilities and deadlines.

3.      Accelerate Business Growth

CPAs looking to accelerate revenue growth may want a business coach for accountants. We are uniquely qualified as coaches who understand the accounting industry and know that many accountants are not natural born salespeople! A good CPA coach can help develop personalized goals and strategies for business development based on your individual strengths and business goals. Whether it involves delegating more to free up time to work on the business or building a personal brand as a visible expert in your niche – progress can be easier and faster with the guidance and accountability of a business coach for accountants.