Posts by Marc Rosenberg, CPA

steps going up with lightbulb at top

Can Small Firms Act Like Big Firms

Marc Rosenberg, CPA / December 10, 2025

QUESTION FROM A CLIENT Can a “small” firm function and be structured like a “large” firm? Are there any natural limitations based on personnel headcount?   OUR RESPONSE One of my favorite mottos comes to mind: “Think big and keep it simple.” Yes, a small firm can operate as a larger firm with some obvious…

Read More...

Q & A

“Still a Perfect Storm”: Succession Planning

Marc Rosenberg, CPA / September 10, 2025

Our consultants have spent their careers working with CPA firms on succession planning. As experienced specialists, we have seen misunderstandings, confusion and complexities that make succession planning a challenge. Many firms simply don’t know how to get started. I recently sat down with Christyn McHugh, Director of Marketing at Rosenberg Associates. She asked questions that…

Read More...

blocks with x on them and one with a check mark

How To Select the New Managing Partner

Marc Rosenberg, CPA / July 9, 2025

QUESTION FROM A READER: I am looking for information on how second-generation firms select a successor managing partner. I’m also interested how this process plays out when a firm has multiple MP candidates. What role should the current MP play in the process? What if there is no obvious successor?   ROSENBERG RESPONSE: What criteria…

Read More...

hand untangling a knot

Untangling the Knot: Why One Solution to CPA Firm Challenges Can’t Stand Alone

Marc Rosenberg, CPA / May 21, 2025

If you decide to run for political office, is it over when you register? Of course not. You need money, a campaign office, staff, the endorsement of a political party and a strategy. If you want to open a restaurant, is it sufficient to hang out a nice sign and be a good cook? Of…

Read More...

Michael Horowitz

A Morning with a Luminary of the CPA Profession

Marc Rosenberg, CPA / April 22, 2025

We are talking about none other than Michael Horwitz, the Executive Director of BDO Alliance USA, the largest association of US-based independent accounting, tax and advisory firms. The Alliance comprises more than 250 CPA firms and 150 advisory firms and vendors that serve CPA firms. Ninety percent of the BDO firms are under $30M, reflecting…

Read More...

clocks

Big Projects That Suck Up Your Time

Marc Rosenberg, CPA / April 16, 2025

Embarking on big projects can be both exhilarating and daunting. While the allure of tackling significant challenges is undeniable, the risk of disappearing into a black hole, resulting in large write-offs, looms large. In this article, we delve into how problems get started in the first place and strategies to avoid being overwhelmed and…sucked in….

Read More...

Treneds

What’s Happening in the CPA Ecosystem?

Marc Rosenberg, CPA / January 14, 2025

By Marc Rosenberg, CPA, with contributions from Kristen Rampe, CPA; Matt Rampe, ASA, PCC; Amanda Lilley, CPA, SHRM-CP, PHR; and Jeff Arnol, CPA, JD Ask random people on the street—or, even better, business executives—if there have been profound changes in the accounting profession over the past 10–20 years. The answer you’ll most likely get is,…

Read More...

small to large piggy banks

Is Your CPA Firm a Small, Mid-Sized or Large Firm? How Is This Properly Measured?

Marc Rosenberg, CPA / November 20, 2024

There is a little devil in me that will come out as you read my blog today. Devilish because this is a blog that will likely cause some readers to question some of my assumptions and statements. That’s okay. I love it. I can take it. This blog was inspired by two experiences: (1) First,…

Read More...

question marks

Choosing the Right MAP Survey and Using it Properly: What Exactly Is “MAP?”

Marc Rosenberg, CPA / October 9, 2024

Not all our “younger” readers may be familiar with the term “MAP.” They may have heard the term but not really know what it means or its historical significance. “MAP” stands for “Management of an Accounting Practice.” Prior to the mid-late 1970s, the term wasn’t in accounting firms’ vocabulary. That’s because the era of professionally…

Read More...

people working in an office

The Shortage of CPAs Gets Front Page Attention in the Chicago Tribune: Marc’s Response

Marc Rosenberg, CPA / October 2, 2024

On September 22, 2024, the Chicago Tribune featured a front-page piece about the dire shortage of CPAs. This article brought the problem to the attention of a large and probably previously unaware audience. I was so moved by the piece that I immediately wrote a “letter to the editor” response. Within 15 minutes, the managing…

Read More...

Marc Rosenberg, CPA

Avatar photo
Marc Rosenberg is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey. He has consulted with more than 1000 firms throughout his decades-long consulting career.

Get our expertise delivered to your inbox.

CATEGORIES