Rosenberg Associates Blog
A satirical blog post in celebration of April Fool’s Day, as featured in Accounting Today. With all the M&A activity in public accounting today, buyers and sellers alike will benefit from Cringe, a new agentic AI matchmaking app that surveys potential buyers and sellers on your behalf and constructs responses as if they’re from you,…
Private equity has accelerated its investments in accounting firms in recent years and entered the collective consciousness of our industry. However, while PE is on the lips of many managing partners, many still have questions about what it’s really like. My goal is to give you a peek behind the PE curtain based on our…
Originally published in Accounting Today. Partners at firms that have chosen to remain independent are now asking whether a firm’s internal buyout multiple should be adjusted. Some believe the multiple should be increased to reflect the additional value that could be captured by selling externally to private equity (PE) or through a traditional sale to…
Rosenberg Associates’ most-read blogs of 2025 reveal a profession at an inflection point: firms are grappling with private equity, leadership dynamics, talent, and pricing. These blogs paint a picture of what’s top-of-mind for forward-looking firm leaders as they sharpen their strategies, stay competitive, and increase profitability. Our knowledgeable team authored these blogs that sparked interest and…
Since becoming a certified coach a decade ago, the start of the year has become a natural time for my clients and me – to reflect on what’s just passed and to set intentions for what’s ahead. When I coach managing partners, I like to ask them three specific questions to help them learn from…
Accounting Today released its annual ranking of the Top 100 Most Influential People in Accounting—a respected list that highlights the thought leaders, innovators, and advisors shaping the future of the profession in December 2025. We’re proud to share that Rosenberg Associates’ Managing Partners Marc Rosenberg, CPA, and Kristen Rampe, CPA, have been named to the…
A firm I worked with this year said, “We have a pay-equal partner compensation system, and the cracks are starting to show! No one is taking advantage of it, but it is frustrating the high performers, and I have no leverage to improve my lower-performing partners. I want a comp system that rewards performance. How…
QUESTION FROM A CLIENT Can a “small” firm function and be structured like a “large” firm? Are there any natural limitations based on personnel headcount? OUR RESPONSE One of my favorite mottos comes to mind: “Think big and keep it simple.” Yes, a small firm can operate as a larger firm with some obvious…
Originally featured in Accounting Today. I’ve been crisscrossing the country this year, doing strategic planning with CPA firms from California to Delaware and from Minnesota to Louisiana. I worked with firms of all sizes; most were in the Top 500. Here’s what I learned from working with these firms: On Partner Alignment At several firms,…
It’s that time of year again, when we get to enjoy the bounty of data available through the Rosenberg Survey, with gratitude to all the firms that put in the effort to respond. Here’s what we’re noticing. Average revenue is up, as usual, though the increase is smaller than last year. Profits are also up,…
Get our expertise delivered to your inbox.









