Rosenberg Associates Blog

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Recent Takeaways on Private Equity in Accounting

Jeff ArnolJeff Arnol / March 18, 2025

If you keep abreast of CPA industry news, you are well aware that not a week goes by without an announcement about firms being acquired, merged, or rolled into another CPA firm, almost all fueled by private equity (PE) in some manner. Our blog in December 2024 addressed some of the pros and cons of…

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pros and cons on post its

Should Your CPA Firm Consider Private Equity? The Pros, Cons, and Key Questions to Ask

Avatar photoMatt Rampe / December 3, 2024

Private equity (PE) is moving into the accounting industry, elevating pressure on firms large and small to consider their next move. While direct investments in larger firms began several years ago, PE is now active and likely to keep expanding with targets in the mid-sized firms and even smaller ones (under $30M). To determine whether…

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gear pieces fitting together on a table by a a team

Integrating Acquisitions: From the Trenches

RAGuest Author / September 3, 2024

Ashley Aponte is a Consulting Associate at Rosenberg Associates, where she helps the consulting team deliver exceptional client service. She has extensive experience in the accounting industry and a background in performing administrative, accounting, and project management tasks in small to medium-sized CPA firms. The partner meetings have gone great, the book of business looks…

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Why CPA Firms Often Prefer to Sell to Other CPA Firms Instead of Non-CPA Firms

Avatar photoMarc Rosenberg, CPA / May 31, 2023

For about ten years now, there has been a merger frenzy in the CPA profession, fueled by three interrelated factors: (a) baby boomers are rapidly approaching or reaching retiring age; (b) succession planning is not a strong suit of CPA firms so, they often find themselves with no bench to take over the firm and pay…

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A chart showing an increasing trend

Trends In Public Accounting For 2023

Avatar photoMarc Rosenberg, CPA / December 28, 2022

One of the joys of consulting to CPA firms for over 20 years is talking with clients, fellow consultants, media editors and speakers at conferences about what’s going on in the industry. Over the past three months, several clients and publications have asked me how I see 2023 shaping up. Here are my thoughts. Merger…

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Professional writing on paper at a desk.

How Buyers Evaluate Sellers

Avatar photoMarc Rosenberg, CPA / July 20, 2022

Active buyers of CPA firms tell me that they only merge with one in ten sellers they meet. These buyers have—and rarely deviate from—criteria they want a merger partner to fit. First, there are so many sellers in the market that buyers can be highly selective. Second, many buyers, especially those over $15–20M, will only…

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Two professionals reviewing a document.

Employment Offer to Seller’s Staff in a Merger

Avatar photoMarc Rosenberg, CPA / March 23, 2022

Two key documents When a CPA firm acquires or merges in a smaller firm, it is common for the seller’s staff to be employed by the buyer. In this situation, there are two important documents (there may be others, but this blog addresses just two) to be executed between the buyer and the seller’s staff:…

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Why Small Firms Should STOP Fearing an Upward Merger

Avatar photoMarc Rosenberg, CPA / November 18, 2021

Being an owner of a CPA firm is one of the coolest jobs anyone could want (assuming your dream job isn’t to be a Hollywood producer, astronaut or shortstop for the Cubs). You make great money, do work you enjoy and work with clients with whom you have a mutual relationship. You do this for…

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Professionals shaking hands

8 Reasons Merging In a Small CPA Firm Is a Fabulous Deal

Avatar photoMarc Rosenberg, CPAAvatar photoKristen Rampe, CPA / October 14, 2021

If you’re a CPA, you have had blinders on if you were unaware of the merger frenzy in the CPA industry for the past ten years or so.  An avalanche of aging baby boomers coupled with a voracious appetite for growth by larger firms (and “larger” can be a firm as small as a few…

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question mark and dollar signs

Sellers: Here’s What Buyers Want and What Turns Them Off

Avatar photoMarc Rosenberg, CPA / September 28, 2021

Many years ago, I was overjoyed that the MP of one of Chicago’s largest local firms (long since merged out of existence) called me in for a meeting. Today, I would have asked what the guy wanted to discuss before shlepping to his office. But 20 years ago, I was just happy he called me….

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