Rosenberg Associates Blog

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Why CPA Firms Often Prefer to Sell to Other CPA Firms Instead of Non-CPA Firms

Avatar photoMarc Rosenberg, CPA / May 31, 2023

For about ten years now, there has been a merger frenzy in the CPA profession, fueled by three interrelated factors: (a) baby boomers are rapidly approaching or reaching retiring age; (b) succession planning is not a strong suit of CPA firms so, they often find themselves with no bench to take over the firm and…

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Trends In Public Accounting For 2023

Avatar photoMarc Rosenberg, CPA / December 28, 2022

One of the joys of consulting to CPA firms for over 20 years is talking with clients, fellow consultants, media editors and speakers at conferences about what’s going on in the industry. Over the past three months, several clients and publications have asked me how I see 2023 shaping up. Here are my thoughts. Merger…

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How Buyers Evaluate Sellers

Avatar photoMarc Rosenberg, CPA / July 20, 2022

Active buyers of CPA firms tell me that they only merge with one in ten sellers they meet. These buyers have—and rarely deviate from—criteria they want a merger partner to fit. First, there are so many sellers in the market that buyers can be highly selective. Second, many buyers, especially those over $15–20M, will only…

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Employment Offer to Seller’s Staff in a Merger

Avatar photoMarc Rosenberg, CPA / March 23, 2022

Two key documents When a CPA firm acquires or merges in a smaller firm, it is common for the seller’s staff to be employed by the buyer. In this situation, there are two important documents (there may be others, but this blog addresses just two) to be executed between the buyer and the seller’s staff:…

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Why Small Firms Should STOP Fearing an Upward Merger

Avatar photoMarc Rosenberg, CPA / November 18, 2021

Being an owner of a CPA firm is one of the coolest jobs anyone could want (assuming your dream job isn’t to be a Hollywood producer, astronaut or shortstop for the Cubs). You make great money, do work you enjoy and work with clients with whom you have a mutual relationship. You do this for…

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8 Reasons Merging In a Small CPA Firm Is a Fabulous Deal

Avatar photoMarc Rosenberg, CPAAvatar photoKristen Rampe, CPA / October 14, 2021

If you’re a CPA, you have had blinders on if you were unaware of the merger frenzy in the CPA industry for the past ten years or so.  An avalanche of aging baby boomers coupled with a voracious appetite for growth by larger firms (and “larger” can be a firm as small as a few…

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Sellers: Here’s What Buyers Want and What Turns Them Off

Avatar photoMarc Rosenberg, CPA / September 28, 2021

Many years ago, I was overjoyed that the MP of one of Chicago’s largest local firms (long since merged out of existence) called me in for a meeting. Today, I would have asked what the guy wanted to discuss before shlepping to his office. But 20 years ago, I was just happy he called me….

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What You Should Know Before You Hire a Merger Consultant?

Avatar photoKristen Rampe, CPA / July 13, 2021

If you’re getting serious about a merger, you may decide you want some outside help in getting the deal done. Merger consultants can be invaluable in the process and can help you think through aspects of the merger that might not have otherwise crossed your mind. We recently worked with a firm that was looking…

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Data Needed to Evaluate Your Merger

Avatar photoMarc Rosenberg, CPA / February 5, 2021

I have always been a big believer in the buyer and seller exchanging financial and operating information as early in the merger process as possible. Numbers aren’t everything, but they do speak volumes. The data enables each firm to gain an understanding of the other in a manner that is not always possible in conversation….

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Selling Your Firm in 2020 – What Makes the Cut?

Avatar photoMarc Rosenberg, CPA / January 13, 2020

Attractive firms in the top 50 U.S. cities are still able to find buyers offering a more than fair price. In those instances, the seller’s market is alive and well. However firms with less appeal could face some difficulty. With so many sellers flooding the market, buyers are able to cherry-pick the best firms and…

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