Rosenberg Associates Blog
Kristen Rampe, CPAAs featured in Accounting Today. Succession planning at CPA firms has never been more difficult. Minting new partners is a struggle, as many potential candidates are leaving the field or are not interested in the job. This leaves more and more “retired” partners (those who have given up their equity) still working because there’s…
Generating business is essential to all CPA firms. Even during times when firms are more desperate for staff than they are for new business, clients leave. Ideally, you will replace those clients with work that is even more profitable or better aligned with your niche. Business development still matters. Many firms generate new revenue from…
Marc Rosenberg, CPAOne of the main purposes of CPA firm marketing is to make selling easier. It’s been well documented that business development is a critically important skill that is also the hardest skill to develop. If you are a partner in a vanilla, generalist firm that does 95% compliance work, you are no different from dozens…
CPA firms often say their staff is just as important as their clients. A challenge that firms face in walking this talk is the unique personality traits of today’s entry-level staff. To help us understand today’s young people, our Chicago roundtable convened a panel discussion with luminaries from two of Chicago’s leading universities: Jessica Gagle,…
As CPA firms wrestle with how they may change forever, and what they can’t wait to bring back, there are a wide variety of practices being considered. Here are three ideas we’re seeing that highlight differences in reopening strategies within the accounting industry. 1. “How can we get more, or exclusively, remote-only clients?” More than…
“As long as the roots are not severed, all is well. And all will be well in the garden.” That great line is from the 1979 movie Being There, starring Peter Sellers as the simple-minded Chance the gardener, whose unpretentious dialog is misinterpreted by titans of government and industry as being extraordinarily prescient, and indeed,…
Those are the immortal words of one of my two favorite movie mentors, Yoda from Star Wars. (Mr. Miyagi from Karate Kid is a close second). Yoda is giving young Luke Skywalker his Jedi training and asks if he is ready. Luke responds, “I’ll give it a try,” prompting our beloved Jedi Master to utter…
Our MP Roundtable recently spent a morning with one of the most innovative MP’s I’ve met in recent years – Greg Burbach of $60M Honkamp Krueger, Dubuque, IA. Here are some key takeaways from his talk. Client relationships. We encourage our staff to talk to clients face-to-face or on the phone, and always try to…
Art Kuesel is a rising star in the world of CPA firm marketing. With 14 years of solid CPA firm experience under his belt, Art started his own firm, Kuesel Consulting, three years ago. He works with CPA firms in sales coaching, sales and marketing training and creating and implementing growth plans, often serving as…
We were initially surprised and stumped that in a continually improving economy, the 2014 CPA firm growth rate (including mergers) remained the same as 2013 at 6.7%. Firms are projecting much of the same for 2015. Given the following growth rate history in the years since the recession, one would expect the trend of higher…
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