Rosenberg Associates Blog

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If Hollywood, Why Broadway? If AI, Why Books?

Kristen Rampe HeadshotKristen Rampe, CPA / April 29, 2026

At Rosenberg Associates, our brand has been synonymous with CPA firm books. Want a book about CPA firm practice management? We probably wrote it. But who needs books anymore? You can just ask CoPilot, ChatGPT, Claude or your favorite AI tool and get the “answer” without having to crack a spine or remember where you…

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Can Small Firms Act Like Big Firms

Avatar photoMarc Rosenberg, CPA / December 10, 2025

QUESTION FROM A CLIENT Can a “small” firm function and be structured like a “large” firm? Are there any natural limitations based on personnel headcount?   OUR RESPONSE One of my favorite mottos comes to mind: “Think big and keep it simple.” Yes, a small firm can operate as a larger firm with some obvious…

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Cover 2025 Rosenberg Survey

2025 Rosenberg Survey: What the Numbers Are Telling Us

Kristen Rampe HeadshotKristen Rampe, CPA / October 15, 2025

It’s that time of year again, when we get to enjoy the bounty of data available through the Rosenberg Survey, with gratitude to all the firms that put in the effort to respond. Here’s what we’re noticing. Average revenue is up, as usual, though the increase is smaller than last year. Profits are also up,…

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Leadership

Talent Pipeline and Development of Women Leaders in Accounting

Kristen Rampe HeadshotKristen Rampe, CPA / October 8, 2025

It’s no secret that our industry needs leadership talent, successors who want to be CPA firm partner-level contributors. There’s a big group of them right at the doorstep, but we continue to struggle to bring the number of women leaders in accounting organizations anywhere near parity with the number in the profession. According to the…

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Getting Buy-In on Partner Compensation Changes

Kristen Rampe HeadshotKristen Rampe, CPA / September 17, 2025

You may have seen my interview earlier this year with Russell Shapiro on the topic of partner compensation. We spent close to 45 minutes discussing various aspects of allocating CPA firm income. One of the many topics we discussed was how to get buy-in on changes to a partner compensation system. Change management is the…

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How To Select the New Managing Partner

Avatar photoMarc Rosenberg, CPA / July 9, 2025

QUESTION FROM A READER: I am looking for information on how second-generation firms select a successor managing partner. I’m also interested how this process plays out when a firm has multiple MP candidates. What role should the current MP play in the process? What if there is no obvious successor?   ROSENBERG RESPONSE: What criteria…

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Pricing post-it

Pricing Lessons: What the Winners Do Differently

Matt Rampe HeadshotMatt Rampe / June 25, 2025

Originally featured in Accounting Today. Many CPA firms struggle to raise pricing and remove problematic clients. It may get brushed off as “no big deal,” but ignoring pricing and client mix harms the firm in significant ways: less revenue equals less growth and lower ability to pay staff well, lower profits for partners or capital…

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football

Touchdowns and Penalties: How Partners Score Wins

Kristen Rampe HeadshotKristen Rampe, CPA / February 7, 2025

As featured in AccountingToday. The basics of running a CPA firm are indisputable: clients need to be served, billings and collections completed. For most accounting professionals, these activities are top of mind and top of the priority list, like a football team running plays in a game. But what sets outstanding firms — ones that achieve…

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Choosing the Right MAP Survey and Using it Properly: What Exactly Is “MAP?”

Avatar photoMarc Rosenberg, CPA / October 9, 2024

Not all our “younger” readers may be familiar with the term “MAP.” They may have heard the term but not really know what it means or its historical significance. “MAP” stands for “Management of an Accounting Practice.” Prior to the mid-late 1970s, the term wasn’t in accounting firms’ vocabulary. That’s because the era of professionally…

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Don Scholl

Celebrating the Legacy of Don Scholl: A Pioneer in CPA Firm Management

Avatar photoMarc Rosenberg, CPA / April 9, 2024

Don recently passed away peacefully at his home at the age of 88.   Who was Don Scholl? I’m glad you asked. He was not a CPA but knew our business better than most CPAs. He was one of the first consultants to understand that CPA firms should be managed like a real business instead…

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