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Updated Effects of COVID on CPA Firms – New Survey Results

Marc Rosenberg, CPAMarc Rosenberg, CPA / September 10, 2020

This month, we repeated a survey of 52 CPA firms to better understand the effects COVID is taking on the industry. The vast majority of respondents were repeat participants from our June COVID survey of 61 firms. Read our previous blog post here.   Most firms surveyed were in the $7-15M revenue range. Forty-seven of…

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Proof CPA Firms Make MORE Money When Their Partners Do LESS Billable Work

Marc Rosenberg, CPAMarc Rosenberg, CPA / August 5, 2020

QUESTION FROM A CLIENT: “As the firm’s MP, I’m trying to encourage our partners to delegate as many billable hours as possible to the staff instead of doing it themselves. What is the benchmarking metric for how much of partners’ billing responsibility should be performed by themselves?” ROSENBERG RESPONSE:  There is a natural tendency for…

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5 Ways to Improve Your Collections Practices

Kristen Rampe, CPAKristen Rampe, CPAMarc Rosenberg, CPAMarc Rosenberg, CPA / April 7, 2020

CPA firms find plenty of reasons to delaying billing and collections. Sometimes, it’s difficulty feeling comfortable charging a client those big fees, sometimes it’s just a hassle; often, accountability is low. While you may have been able to get by with these practices before now, and still have relatively good collections rates on your receivables…

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Three Obstacles to Profitability You Should Avoid During Busy Season

Kristen Rampe, CPAKristen Rampe, CPA / February 23, 2020

“The quickest path to profitability is high leverage and high billing rates.” – an observation noted in the 2019 Rosenberg Survey (p52). While you’re in the middle of busy season, take a quick moment to consider how you can actively, today, contribute to profitability. We’ll share ideas on how to overcome these common challenges you…

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Survey Highlights: An Unconventional Analysis of the Results

Marc Rosenberg, CPA / December 16, 2019

This is the 21st year of the Rosenberg Survey.  It reports on over 100 financial and operating performance metrics of over 300 CPA firms. But instead of merely citing key statistics and analyzing them for you, today’s post analyzes 5 key metrics, first from a traditional perspective, followed by a more subtle but powerful analysis…

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Rosenberg Survey: CPA Firms are Hale and Hearty

Marc Rosenberg, CPA / February 5, 2019

There’s exciting news from our 20th annual Rosenberg Survey, which reported on 2017 results. Perhaps the iconic phrase from Star Trek’s Mr. Spock is pertinent:  “Live long and prosper.” CPA firms continue to grow and post impressive profits, as good a definition of “prosper” as there is. Firms are not living long, as evidenced by…

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Beware of LUBRM: Why Is it Misleading?

Marc Rosenberg, CPA / May 28, 2018

Read David Maister’s Managing The Professional Service Firm. This is the first piece of advice I give to new managing partners and aspiring consultants.  Maister retired in 2009, but is considered the country’s most respected and go-to source EVER on managing professional service firms. With that build-up, I’m now going to be sacrilegious and dispute…

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New Survey Results: It’s an Exciting Time to be a CPA

Marc Rosenberg, CPA / January 8, 2018

The results of the 19th annual Rosenberg Survey are in and CPAs are smiling from Seattle to Omaha to Miami because increases in growth and profitability abound. Paralleling the good times is the fact that our profession is on the cusp of the greatest changes and advancements in its history. The triggers are technological innovations…

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MAP Survey Comparisons-1990 vs. Today: We’ve Come a Long Way

Marc Rosenberg, CPA / September 4, 2017

I recently came across a dingy, coffee-stained copy of the 1990 AICPA MAP Survey while cleaning out some old files. It was quite telling to compare key metrics from that time to The 2016 Rosenberg Survey (reporting on 2015 data).   You’ll find that the comparisons not only amusing but they give us insight on how…

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The 2016 Rosenberg Survey-What We Learned: Leverage, Leverage & More Leverage

Marc Rosenberg, CPA / November 28, 2016

Cynics will say that things don’t change much from year to year in a staid industry like CPA firms.  This is true to some extent.  But the 18th annual edition of The Rosenberg Survey, based on 2015 data, shows quite a few eye-opening findings. Readers should keep in mind the size of the participating firms,…

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