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Three Obstacles to Profitability You Should Avoid During Busy Season

Kristen Rampe, CPA / February 23, 2020

“The quickest path to profitability is high leverage and high billing rates.” – an observation noted in the 2019 Rosenberg Survey (p52). While you’re in the middle of busy season, take a quick moment to consider how you can actively, today, contribute to profitability. We’ll share ideas on how to overcome these common challenges you…

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Survey Highlights: An Unconventional Analysis of the Results

Marc Rosenberg, CPA / December 16, 2019

This is the 21st year of the Rosenberg Survey.  It reports on over 100 financial and operating performance metrics of over 300 CPA firms. But instead of merely citing key statistics and analyzing them for you, today’s post analyzes 5 key metrics, first from a traditional perspective, followed by a more subtle but powerful analysis…

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Rosenberg Survey: CPA Firms are Hale and Hearty

Marc Rosenberg, CPA / February 5, 2019

There’s exciting news from our 20th annual Rosenberg Survey, which reported on 2017 results. Perhaps the iconic phrase from Star Trek’s Mr. Spock is pertinent:  “Live long and prosper.” CPA firms continue to grow and post impressive profits, as good a definition of “prosper” as there is. Firms are not living long, as evidenced by…

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Beware of LUBRM: Why Is it Misleading?

Marc Rosenberg, CPA / May 28, 2018

Read David Maister’s Managing The Professional Service Firm. This is the first piece of advice I give to new managing partners and aspiring consultants.  Maister retired in 2009, but is considered the country’s most respected and go-to source EVER on managing professional service firms. With that build-up, I’m now going to be sacrilegious and dispute…

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New Survey Results: It’s an Exciting Time to be a CPA

Marc Rosenberg, CPA / January 8, 2018

The results of the 19th annual Rosenberg Survey are in and CPAs are smiling from Seattle to Omaha to Miami because increases in growth and profitability abound. Paralleling the good times is the fact that our profession is on the cusp of the greatest changes and advancements in its history. The triggers are technological innovations…

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MAP Survey Comparisons-1990 vs. Today: We’ve Come a Long Way

Marc Rosenberg, CPA / September 4, 2017

I recently came across a dingy, coffee-stained copy of the 1990 AICPA MAP Survey while cleaning out some old files. It was quite telling to compare key metrics from that time to The 2016 Rosenberg Survey (reporting on 2015 data).   You’ll find that the comparisons not only amusing but they give us insight on how…

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The 2016 Rosenberg Survey-What We Learned: Leverage, Leverage & More Leverage

Marc Rosenberg, CPA / November 28, 2016

Cynics will say that things don’t change much from year to year in a staid industry like CPA firms.  This is true to some extent.  But the 18th annual edition of The Rosenberg Survey, based on 2015 data, shows quite a few eye-opening findings. Readers should keep in mind the size of the participating firms,…

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Keys to CPA Firm Profitability: Don’t Ask a Partner

Marc Rosenberg, CPA / May 16, 2016

If you asked the president of a Fortune 500 company or the owner of a small business to define profitability, a quick and easy response would follow.  Not so with CPA firms.  One would think that the undisputed champions of measuring financial data – CPAs – would be capable of defining their own firms’ profitability. …

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How CPA Firms Benefit from an Audit Practice

Marc Rosenberg, CPA / January 11, 2016

Question from a reader: We reference your survey a lot when we discuss becoming a high-performance firm. We are a $10M firm with 9 partners. The firm has done little to market our audit services, generally using the audit department as a loss-leader, never promoting it or looking to grow it aggressively. We’ve never even…

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The 2015 Rosenberg Survey: Top Ten Findings

Marc Rosenberg, CPA / November 16, 2015

This was the 17th year of The Rosenberg Survey. Nearly 400 CPA firms participated from coast to coast, from both large and small population markets. Each year we analyze the results to identify key indicators that help us better understand CPA industry trends. Here are the top 10 findings from the 2015 survey (reporting on…

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