Rosenberg Associates Blog

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Responding to Staff Who Decline Being Partner Because of the Long Hours Worked

Avatar photoMarc Rosenberg, CPAAvatar photoKristen Rampe, CPA / July 5, 2022

We were conducting a workshop for staff on the business of public accounting, how firms make money, why they should care that the firm is profitable, how the firm is managed and, lastly, why CPA firm partners have a great job. This workshop, which we commonly convene for firms, was for the professional staff of…

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Retain Your Team Using Stay Interviews

Avatar photoKristen Rampe, CPA / June 28, 2022

“Stay Interviews for CPA Firms” was one of the most popular articles I wrote a few years ago. Below is a refreshed version for today’s labor market. With the continued challenge of finding talented team members, keeping the ones you have is even more critical. The cost of recruiting, lost work and time to train…

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Professional handing another person a check at a desk.

Should Partners Cut Their Comp to Pay Staff Better?

Avatar photoMarc Rosenberg, CPA / June 14, 2022

I had lunch with the MP of a $12M firm recently and, naturally, the conversation turned to what’s on the minds of all CPA firms: the challenges of retaining staff, making their jobs more desirable and getting them to covet being a partner. This firm’s income per equity partner is about $600K, with the MP…

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People looking in desert for new talent.

CPA Firm Talent Crisis: What Can You Do?

Amanda LilleyAmanda Lilley, CPA, SHRM-CP, PHR / January 11, 2022

Amanda Lilley works alongside Kristen Rampe and Marc Rosenberg on practice management projects. She is a CPA and licensed HR professional and is based in Portland, Oregon.   The talent supply crisis for CPA firms in the United States has reached unprecedented levels. For an industry that has traditionally seen a steady flow of new…

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Expectations graph.

Expectations for Your Senior Associates

Avatar photoKristen Rampe, CPA / August 25, 2021

We polled a group of senior associates recently and asked what they believed the top five expectations of their role were. That is, what do the partners of the firm expect these seniors to do all day? They were not given time to research answers from any company documents describing expectations of seniors, just a…

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Professionals in office with masks.

What’s Your Plan for Staff Pandemic Bonuses and Salaries?

Avatar photoMarc Rosenberg, CPA / June 1, 2021

MPs have been asking us with a high degree of frequency what CPA firms are doing for staff salary increases and bonuses. So, I polled a group of 27 firms that are members of a national, virtual roundtable that I co-manage with my consulting colleague, Art Kuesel. Twenty of the firms have annual revenue of…

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Graded paper with an A.

Does Your Firm Ace the Test On Developing Great Staff?

Avatar photoMarc Rosenberg, CPA / February 26, 2021

Ask yourself these questions but don’t stop there. It’s likely that for several of the areas below, your firm falls short of getting an “A.” The easy part is identifying what you need to work on. The hard – though not impossible – part is execution. Don’t just read these questions – TAKE ACTION! Do…

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Person working at a laptop.

Managing Staff: Busy Season Expectations Checklist

Avatar photoKristen Rampe, CPA / January 18, 2021

Busy season is just around the corner. Are you ready? Is your team ready? You might feel your team “should know” your expectations, but that’s not always the case. A client of ours once assumed a 5-year staff they hired from a Top 10 regional firm would know tax professionals work on Saturdays from February…

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COVID, Adversity and Innovation

Avatar photoMarc Rosenberg, CPA / May 26, 2020

“Sometimes adversity is what you need to face in order to become successful.”  – Zig Ziglar Our country has a long way to go before we fully adapt to a COVID-19 world and navigate compounding national issues.  But CPA firms are resilient and have made major strides in adapting to a new and challenging environment. …

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Reopening Practices

Avatar photoKristen Rampe, CPA / May 25, 2020

As CPA firms wrestle with how they may change forever, and what they can’t wait to bring back, there are a wide variety of practices being considered. Here are three ideas we’re seeing that highlight differences in reopening strategies within the accounting industry. 1. “How can we get more, or exclusively, remote-only clients?” More than…

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