Rosenberg Associates Blog

Matt Rampe in front of white board at a strategic planning meeting

A Year of Strategic Planning: Stories from the Field

Matt Rampe HeadshotMatt Rampe / November 12, 2025

Originally featured in Accounting Today.   I’ve been crisscrossing the country this year, doing strategic planning with CPA firms from California to Delaware and from Minnesota to Louisiana. I worked with firms of all sizes; most were in the Top 500. Here’s what I learned from working with these firms: On Partner Alignment At several firms,…

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Author Spotlight: Matt Rampe Talks About Writing His First Book

Matt Rampe HeadshotMatt RampeChrystin McHughChrystin McHugh / September 26, 2025

Matt Rampe, ASA, PCC, is about to add “author” to his already impressive list of talents. His debut book, CPA Firm Strategic Planning: Your Roadmap for Long-Term Success, covers Rosenberg Associates’ 5i strategic planning process, along with insights, case studies, and practical implementation tips. Leading up to the book’s official release on Oct. 22, 2025,…

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puzzle pieces stacked

Building a Sustainable Future: A Case Study

Matt Rampe HeadshotMatt Rampe / August 26, 2025

We’ve had the pleasure of working closely with a firm over the past several years. This case study illustrates their issues, our approach, and the outcomes. We hope that this helps other firms see what the path to growth and sustainable success can look like. Initial Situation When we first met the three partners of…

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Accounting Today Podcast

Strategic Planning for CPAs: A Podcast Featuring Matt Rampe

Chrystin McHughChrystin McHugh / August 8, 2025

In a recent “On the Air” Accounting Today podcast, host Dan Hood sat down with Matt Rampe, partner at Rosenberg Associates and author of the forthcoming book CPA Firm Strategic Planning: Your Roadmap for Long-Term Success, to unpack why strategic planning is more critical than ever for accounting firms and how it’s done. Drawing on…

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hand untangling a knot

Untangling the Knot: Why One Solution to CPA Firm Challenges Can’t Stand Alone

Avatar photoMarc Rosenberg, CPA / May 21, 2025

If you decide to run for political office, is it over when you register? Of course not. You need money, a campaign office, staff, the endorsement of a political party and a strategy. If you want to open a restaurant, is it sufficient to hang out a nice sign and be a good cook? Of…

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wooden person with binoculars with arrows up

Strategic Planning: What Top Firms Do Differently

Matt Rampe HeadshotMatt Rampe / October 16, 2024

I love to study success. That’s why I couldn’t help researching what the best firms in our strategic planning poll did to get excellent results. We had 64 respondents to our poll. I narrowed down the list to firms that scored 8 or more (out of 10) in overall effectiveness in strategic planning and  4…

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Balance balls

Change Management: Five Pitfalls That Prevent Change and How to Overcome Them

Matt Rampe HeadshotMatt Rampe / September 17, 2024

Originally published by AccountingToday in August 2024 You’re excited about an idea for your firm: leveraging AI, improving staffing or ramping up a valuable service line. Now comes the hard part: How can you turn your idea into reality? Change management is the process of guiding firm-level changes from start to end, including planning, implementing…

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magnifying glass at keyboard

CPA Firm Poll Reveals Treasure Trove of Strategic Planning Insights

Matt Rampe HeadshotMatt Rampe / August 28, 2024

We polled dozens of CPA firms across the country to find out how they are doing strategic planning, and what’s working and what’s not. Key findings from the poll: Lack of execution, lack of time, and inability to build alignment are some of the biggest obstacles to successful strategic planning. That said, a secret to…

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people putting puzzle pieces together

Can You Include Your Team in Strategic Planning – without Derailing the Process?

Matt Rampe HeadshotMatt Rampe / August 7, 2024

Here’s a question I got from a reader: Matt, my firm is going to do strategic planning, and we want to include more than just the partners, but we’re not sure how. We tried it before, and it didn’t go well – it just turned into a complaint session about in-the-weeds topics. Should we do…

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Fists in a circle; a team

What is EOS: How Six Questions Can Make Your CPA Firm More Efficient

Matt Rampe HeadshotMatt Rampe / June 5, 2024

What do 25% or more of the CPA firms we see use to better operate their businesses? A system called the Entrepreneurial Operating System, or EOS for short. What is EOS in a nutshell? EOS is a business management system designed to help entrepreneurs achieve their vision. It was developed by Gino Wickman and detailed…

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