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What Smaller Firms Need to Do to Become Firms of the Future – Part 2 of 2

Marc Rosenberg, CPA / July 27, 2020

If you want your firm to be a firm of the future, these are seven more things your firm should be brainstorming at your upcoming partner retreats. Visit the previous post on this topic, What Smaller Firms Need to Do to Become Firms of the Future – Part 1 of 2, to see the other…

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What Smaller Firms Need to Do to Become Firms of the Future – Part 1 of 2

Marc Rosenberg, CPA / July 13, 2020

It used to be common for practice management conference agendas to include a panel of luminaries – prominent consultants and rock star managing partners – to make predictions for the CPA industry.  As an up-and-coming consultant (who was too new to be invited as a panelist), I saved several years of these predictions to see…

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Do or Do Not – There Is No ‘Try’

Marc Rosenberg, CPA / September 3, 2019

Those are the immortal words of one of my two favorite movie mentors, Yoda from Star Wars.  (Mr. Miyagi from Karate Kid is a close second).  Yoda is giving young Luke Skywalker his Jedi training and asks if he is ready.  Luke responds, “I’ll give it a try,” prompting our beloved Jedi Master to utter…

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Are You A ‘Best In Class’ Firm?

Marc Rosenberg, CPA / July 2, 2018

I recently spoke at a BDO Alliance conference where the theme was identifying traits of high performing firms and their leaders.  One speaker used a bell curve to describe ‘best in class’ firms, with the majority of firms falling in the middle or “bell” part of the curve and a small percentage representing firms substantially…

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CPA Industry: Stunning Update from Barry Melancon

Marc Rosenberg, CPA / January 22, 2018

When’s the last time you heard a speech that truly stunned you? If you’re like me, it’s been a while. But Barry Melancon‘s recent talk with our Chicago roundtable did just that. The topic was the state of the CPA profession. Barry is the CEO of the Association of International CPAs (different name but still the AICPA!) and…

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Pearls of Wisdom from Elite Think Tank

Marc Rosenberg, CPA / April 24, 2017

The New Horizon Group, a CPA industry think tank, has met annually for the past 15 years to brainstorm and debate, as well as analyze top issues, present and future trends. Generously hosted by the AICPA, the group met recently in New York.  In attendance were its distinguished members: Jim Bourke, Gale Crosley, Chris Frederiksen,…

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The ‘Reality Distortion Field’ at CPA Firms

Marc Rosenberg, CPA / July 11, 2016

No, this is not Rosenberg’s foray into science fiction.  Reality Distortion Field (RDF) was the term coined at Apple to characterize Steve Jobs’ legendary ability to convince himself and others to believe almost anything with a mix of charm, charisma, bravado, appeasement and persistence. I first read of it in Walter Isaacson’s amazing biography of…

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Is an Outdated Business Model Threatening the Relevancy of CPA Firms?

Marc Rosenberg, CPA / May 9, 2016

Twenty of Accounting Today’s 2016 Top 100 Most Influential People cited “relevancy” as a major issue facing the CPA profession.  The business graveyard is littered with major industries that went into decline because they failed to adapt to change, thinking “if it ain’t broke, don’t fix it.”  Examples: Ice companies failed to get into refrigeration…

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Can Non-Equity Partners Hold Themselves Out As “Partners”?

Marc Rosenberg, CPA / November 9, 2015

Nearly half of multi-partner firms now have non-equity partners, almost double the number of 10 years ago. Yet, despite this change, every year I receive questions from firms wanting verification that this practice is blessed by the AICPA and its Code of Conduct. Prior to 2015, as corroborated by the AICPA staff, the Code of…

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Lesson from Steve Jobs and Roberto Goizueta

Marc Rosenberg, CPA / June 11, 2015

I’ve been using the following two quotes to start my strategic planning retreats with CPA firms for over 20 years. They are thought-provoking statements that get retreat participants in the proper mindset to proceed. “When you grow up, you are told that the world is the way it is and to try to live inside…

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