Rosenberg Associates Blog

The Mandatory Retirement War – A Reader’s Response

Avatar photoMarc Rosenberg, CPA / August 29, 2016

Last week, we received several comments to our post on mandatory retirement, evidence that this concept is indeed controversial. This week, let’s drill down further. Firms’ positions on mandatory retirement vary widely.  According to the 2016 Rosenberg Survey, 88% of firms over $20M have mandatory retirement compared to only 60% of $2-10M firms. My mother…

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Why is Differentiation Such a Big Deal?

Avatar photoMarc Rosenberg, CPA / August 1, 2016

Virtually everyone agrees that being able to differentiate your firm is cool. Yet, very few local CPA firms are in fact, different. To be fair, the nature of what CPAs do naturally makes them look more alike than different. But when I think about the 1,000+ firms I have consulted with over 20 years, many…

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We’ve Seen the Enemy and the Enemy is Us

Avatar photoMarc Rosenberg, CPA / February 15, 2016

Why do only 20% of all CPA firms make it to the second generation? In short, firms suck at succession planning. (1) Partners often lack effective mentoring skills, (2) Very little accountability for mentoring, (3) Partners fail to give mentoring the same high level focus as their client activities, (4) Firms have inadequate leadership development…

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Merger-Minded? Optimize Your Firm’s Sales Value

Avatar photoMarc Rosenberg, CPA / November 30, 2015

In last week’s post we identified long-term steps your firm can take to insure you’ll maximize your return on a potential sale. This week we’d like to follow up with short-term specifics to be addressed when you’re more actively considering an eventual merger. In the 2-3 years prior to starting the sales process: Minimize your…

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Partner Buyout of 2x Comp Can Be More Lucrative Than 3x Comp

Avatar photoMarc Rosenberg, CPA / October 5, 2015

QUESTION FROM A READER: In your interview of BKD MP Ted Dickman, he revealed that his firm’s partner buyout plan pays retiring equity partners 2x annual compensation paid out over 10 years. Our firm, with revenue of $10 million, pays 3x compensation. In the past five years we have retired two partners, each of whom…

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What Makes a Great CPA Firm Leader?

Avatar photoMarc Rosenberg, CPA / August 3, 2015

The following questions were posed to us recently in an interview with our colleagues at Convergence Coaching. Whose leadership style do I admire the most? The common thread to the three leaders below is this: Many people love the phrase “if it ain’t broke, don’t fix it.” These leaders would say: “If it doesn’t need…

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What it Takes to Become Partner: Staff Kept in the Dark

Avatar photoMarc Rosenberg, CPA / March 23, 2015

A CPA firm manager writes: I am a 32 year-old manager at an 8-partner firm who has no clue what it takes to become a partner. The partners never share any information regarding buy-in, etc. It’s really hard to plan for the future without all the facts. Since the firm was created only one person…

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Small Firms Can Be Successful at Recruiting: Learn How

Avatar photoMarc Rosenberg, CPA / December 8, 2014

A frequent subject my Chicago-based small firm roundtable group has addressed over the years is the difficulty they have in recruiting staff with the talent and ambition to eventually take over their firms. At a recent meeting I posed this question in a deliberately provocative manner, as I sometimes do to elicit a spirited response,…

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How To Lead a Retreat Dedicated To Succession Planning

Avatar photoMarc Rosenberg, CPA / September 29, 2014

When as many as 80% of all CPA firms never make it to the second generation, you’d expect succession planning to be a hot agenda item at partner retreats. We always advise hiring an outside retreat facilitator to moderate your discussion, but in the event you’ve opted to have one of your partners lead the…

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Succession Planning Challenges for Young & Future Partners

Avatar photoMarc Rosenberg, CPA / September 11, 2014

Years ago a mentor told me that in negotiations, you should always put yourself in the other person’s shoes. Steven Covey’s legendary Seven Habits of Highly Effective People reiterated this in Habit 5:  “Use empathic listening to be genuinely influenced by a person, who compels her to take an open mind to being influenced by…

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