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Updated Effects of COVID on CPA Firms – New Survey Results

Marc Rosenberg, CPAMarc Rosenberg, CPA / September 10, 2020

This month, we repeated a survey of 52 CPA firms to better understand the effects COVID is taking on the industry. The vast majority of respondents were repeat participants from our June COVID survey of 61 firms. Read our previous blog post here.   Most firms surveyed were in the $7-15M revenue range. Forty-seven of…

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Survey Highlights: An Unconventional Analysis of the Results

Marc Rosenberg, CPA / December 16, 2019

This is the 21st year of the Rosenberg Survey.  It reports on over 100 financial and operating performance metrics of over 300 CPA firms. But instead of merely citing key statistics and analyzing them for you, today’s post analyzes 5 key metrics, first from a traditional perspective, followed by a more subtle but powerful analysis…

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The Real-Time Accountant

Marc Rosenberg, CPA / September 20, 2016

If you’re a CPA and you are serious about being the firm of the future, you should read Rob Nixon’s Remaining Relevant:The Future of the Accounting Profession.  Rob is CEO of Panalitix, an Australian-based firm that uses cloud software to enable accountants to offer real time business advisory services to their clients.  He has coached…

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The 2015 Rosenberg Survey: Top Ten Findings

Marc Rosenberg, CPA / November 16, 2015

This was the 17th year of The Rosenberg Survey. Nearly 400 CPA firms participated from coast to coast, from both large and small population markets. Each year we analyze the results to identify key indicators that help us better understand CPA industry trends. Here are the top 10 findings from the 2015 survey (reporting on…

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Benchmarking for Gold

Marc Rosenberg, CPA / January 26, 2015

Sixteen years ago I discovered that public MAP surveys available in the CPA firm market weren’t very helpful in benchmarking CPA firms. So I created my own. It was one of the best decisions I ever made. CPA firms sometimes operate in a cocoon My favorite benchmarking story (true!) goes something like this: I ask…

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Huge Jump in Pro Staff Turnover

Marc Rosenberg, CPA / September 24, 2013

Professional staff turnover in 2012 jumped roughly 50% to 16-18% from 11-12% in 2011. These results were across all firm size ranges. This data is hot off the presses of the just-released 2013 Rosenberg MAP Survey. What happened? A return to the “old normal.” We need to view the turnover increases with the proper perspective….

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Sneak Peek: Results of 2012 Rosenberg MAP Survey

Marc Rosenberg, CPAMarc Rosenberg, CPA / October 9, 2012

CPA firms once again held their own as the sluggish economy continues. But the year was nothing to write home about. Those statements best describe 2011 for U.S. accounting firms, as reported in the 14th annual Rosenberg MAP Survey.

Revenue rose 3.8% in 2011…

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What Is A Good – Not Average – Benchmark For Age of A/R?

Marc Rosenberg, CPAMarc Rosenberg, CPA / April 27, 2011

Seems like a simple question, but the results were surprisingly tricky to analyze.  We analyzed 86 firms from the 2010 Rosenberg MAP Survey (425 participants overall) in our survey with annual fees of $6-10M. Short answer:  All 86 firms averaged 2.4 months of A/R: 42% of the firms had A/R under 2.0 months of age…

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