How CPA Firms Work: The Business of Public Accounting

TESTIMONIALS

Initially, we shared How CPA Firms Work with our Director and Management Groups, but we found it so useful we have given it to all our staff and are now incorporating it for new staff while onboarding.

Kimberly Hawkins
Thomas Head & Greisen, PC
Anchorage, AK

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We are planning to update this book in 2026. The concepts are still relevant; however, the data is from 2019. For updated data, we recommend pairing this book with What Really Makes CPA Firms Profitable?, Third Edition. Bundle these books and save 20% automatically!

Personnel in any setting work with more enthusiasm and commitment when they are genuinely made to feel part of the organization and understand how they contribute to the firm’s success and profitability. CPA firms are no exception.

This book is a primer that explains how CPA firms work as a business. It is primarily intended for staff joining a firm, including new college graduates, experienced hires and interns. Firms give a copy of this book to all new personnel as part of their new employee orientation and onboarding programs because it gives new people a solid foundation in the workings of a typical CPA firm.

Topics include:

  • Why working at a CPA firm is a great career
  • CPA firm economics – how firms make money
  • CPA industry innovations over the last 20 years
  • Trends in the CPA profession
  • What it takes for staff to advance
  • The image of CPA firms
  • CPA firm management
  • How firms get clients
  • What attracts staff to CPA firms

 

©2019

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