Strategic Planning To Knock Your Socks Off!

When CPA firms create a vision, reduce it to a set of high impact goals, put them in writing, assign responsibilities and establish accountability for achieving the goals, firms are much more likely to achieve their vision than without this process.  Jim Collins, author of Good To Great and Built To Last, corroborated this in his research, stating: “Visionary companies outperform others by a 6 to 1 ratio.”

Strategic planning is universally acknowledged by CPA firms has critically important to their success.  Yet, firms struggle with strategic planning.  The biggest obstacles:

• Affluence.  The average partner in a multi-partner firm earns $350,000 a year.  Partners reason: “Our firm is doing pretty good.  I’d love our firm to have a proper strategic plan, but in the overall scheme of things, it’s not that important.”
• Partners are busy with their clients and don’t have the time to implement goals.
• 75% or more people working in a CPA firm don’t know how to write proper goals.
• Lack of accountability for achieving the goals.
• No monitoring of progress throughout the year.
• Too many early failures, which demotivates people, causing them to give up.

To help CPA firms become more successful and comfortable with strategic planning and goal setting, we are proud to announce the newest edition to our growing Monograph Series:  Strategic Planning and Goal Setting FOR RESULTS. This monograph is essentially a “Cliffs Notes” guide to strategic planning and partner goal setting for CPA firms.  It’s patterned after our proprietary approach to consulting with CPA firms on
strategic planning and goal setting, developed over the last 20 years.  Topics include:

• The three main phases of strategic planning.
• Steps to creating the strategic plan.
• Why mission statements are a waste of time.
• Stimulating productive brainstorming sessions.
• How to write a SMART goal.
• Best practices for goal setting programs.
• Core values.
• Pitfalls of strategic planning.

To order a copy, visit our web site:  www.rosenbergassoc.com click on the Monographs button.

I’D LIKE PEOPLE TO REPLY TO THIS BLOG POST AND SHARE THEIR SUCCESSES AND FAILURES AT STRATEGIC PLANNING & GOAL SETTING.