New Survey Results: It’s an Exciting Time to be a CPA

Marc Rosenberg, CPA / Jan 8, 2018

The results of the 19th annual Rosenberg Survey are in and CPAs are smiling from Seattle to Omaha to Miami because increases in growth and profitability abound.

Paralleling the good times is the fact that our profession is on the cusp of the greatest changes and advancements in its history. The triggers are technological innovations such as blockchain, artificial intelligence and data analytics. They will dramatically transform how CPA firms are managed and staffed: in sum, what it will mean to be a CPA.

Exciting times indeed!

As the findings of The Rosenberg Survey are discussed, keep in mind the size of the participating firms:  61% of the firms have annual revenues of $2-10M, 18% are $10-$20M and 11% are over $20M. The average revenue of participating multi-partner firms was $10.2M.


Revenues were up a solid 7.8%, a tad less than the prior year’s 8.1%. Growth from mergers accounted for 26% of total growth compared to 28% the previous year and 30% the year before. So from that, one could conclude that the impact of mergers on growth, though still strong, may be waning just a tad. Organic growth at 5.8% remained the same as the prior year. Though anyone dialed into the merger arena understands that the M&A market is still quite active, the abating of the “frenzy” factor is due to (a) buyers being more selective, (b) those same buyers needing time to digest their recent mergers and   (c) the logical supposition that the universe of sellers has been somewhat “picked over.”


Profits, as measured by income per equity partner, were $430,000, up 6% from $406,000 in the prior year. The increased profits were due to (a) solid revenue growth and (b) a dramatic increase in leverage, as measured by staff-to-equity partner ratio, which stood at 6.2 this year, up 11% from 5.6 % in the prior year. This is a trend we’ve been observing for the past few years. A number of factors have led to this leverage increase:

  • Firms increasingly understand that the old school model of a partner’s role – high billable hours, doing staff level work, opting out of mentoring and training of staff – is rapidly becoming obsolete. The new partner model calls for partners to be delegators, not doers and to make a meaningful contribution to the firm’s efforts to develop and mentor young talent who advance under the partner’s tutelage. This change in partners’ focus enables them to manage more work.
  • Firms are continuing to raise the bar on who becomes an equity partner, making better use of the non-equity partner role
  • Hundreds and hundreds of Boomer partners have retired over the past five years but their firms increasingly are deciding that they don’t always have to replace every retiring equity partner with a new one.
  • With all the mergers in recent years, many of the sellers’ partners joined the buyers in positions other than equity partners, thereby swelling the “staff” ranks.

What Really Makes CPA Firms Profitable? addresses►the essence of CPA firm profitability ►benchmarking ►marketing and the bottom line ►strong management and leadership: the most reliable path to profitability ►25 best practices that move firms from good to great ►what ‘s not important to firm profitability ►partner relations: happy partners are productive partners and ►40 best tactics to improve CPA firm profitability.

Where does your firm rank? For a thorough analysis of current benchmarks order your current copy and consider participating in The Rosenberg Survey.


We noted with pleasure that the percentage of female partners was 18.7%, up sharply from 16.7% in the prior year. Given the dire shortage of qualified personnel, the CPA profession has long been shooting itself in the foot by failing to be effective and proactive at retaining experienced women and developing them into partners. However, as a profession, we still have a long way to go.


The average age of partners and the percentage of partners over the age of 50 both saw decreases from prior years. Older partners are retiring and being replaced by younger partners. This trend will most definitely continue.

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